Visual Identity and Label
Design: Filipe Silva
Motion: Filipe Silva
Graphic production: Allan Alves
Fotos: Ana Letícia
The packaging design of Cachaça Rosa do Sertão was created to highlight the essence of Cordisburgo. Inspired by the cultural heritage of this region, the packaging features elements that celebrate Guimarães Rosa's hometown, such as the statues of the "Grande Sertão" Portal.
The elements depicted on the cachaça label, such as the "Grande Sertão" portal and its statues, are monuments inspired by Guimarães Rosa's work, symbolizing the journeys and challenges faced by the characters and the region itself. The portal is portrayed majestically, carrying a sense of mystery and adventure, as if each bottle of Cachaça Rosa do Sertão were an invitation to explore the vast trails described by the author.
The use of a serif typography adds an elegant tone to the label, complemented by lines that contrast with the textured horsemen. The differentiation of the labels allows room for brand expansion, potentially featuring other horsemen from the statue.