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ESCOLA FIBONACCI
Visual IdentityProject Manager: GRECO DESIGN
Creative Director: Gustavo Greco
Account Manager: Flávia Siqueira
Design: Filipe Silva
Motion: Ricardo DonatoThe Fibonacci School has consistently ranked among the top 10 schools in the country according to the ENEM ranking. Recently, the institution chose to revamp its visual identity and selected Greco Design to lead this challenging project. The proposal was to preserve distinctive elements from the previous brand while incorporating the form of the Fibonacci sequence.

Greco Design's approach to this challenge was carefully crafted. The aim was to maintain the recognizable visual essence of the Fibonacci School while harmoniously integrating the aesthetic and geometric principles of the Fibonacci sequence.

The final result is a new visual identity that preserves the brand's heritage but with a contemporary and intelligent touch. The Greco Design team used the golden ratio, inspired by the Fibonacci sequence, to create a unique identity that conveys both the tradition and innovation of the school.

The Fibonacci School's new visual identity reflects not only its commitment to academic excellence but also its willingness to evolve and adapt, staying at the forefront of education in the country.


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