AVELAR
Visual IdentityAccount Manager: Alen Cruz
Design: Filipe Silva
Motion: Filipe SilvaAvelar is a neighborhood butcher's shop that over time has also positioned itself as a place specializing in prime cuts. Our idea was to bring symbolism to this change in perspective and customer delivery. With this in mind, we chose the T-bone to represent the letter A, as it is considered a noble cut.
The use of typography refers not only to the strength that the company wishes to convey, but also creates a link with the symbol in its slightly rounded corners and its base referring to the division of the beef cut.