Editorial Publication
Creative Director: Gustavo Greco
Account Manager: Flávia Siqueira
Design: Filipe Silva, Bernardo Sek
Graphic production: Allan Santos
Photography Direction: Debora Colares
Photography: Rafael Motta
In an increasingly fast-paced and digital world, this paper publication is a bold invitation to slow down and read. As the piece unfolds, it gradually reveals the many dimensions of this remarkable cheese: from its centuries-old origins to the factors that shape its diverse flavors, through an extensive timeline, and finally to the atlas itself—a collection of maps covering its ten production microregions (with Canastra being just one of them). Each section is carefully detailed with data, maps, and texts, all written with the rigor of traditional journalism.
This is the most comprehensive and up-to-date mapping ever produced on Queijo Minas Artesanal, presented through a contemporary visual identity aligned with the company's brand, also designed by Greco. Colors, forms, folds, graphic representations, hierarchy, and information all work together to create an experience that takes readers far beyond the clichés commonly associated with cheese. It is a valuable reference guide, enjoyable to handle, and beautiful enough to be displayed as a framed piece. Here, form and content come together in the service of knowledge—with excellence.